Challenge
Can you make the investors feel the brand?
Company
Wet Seal
Services
Concept & Strategy
Art Direction
Annual Report Design
Typography
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Wet Seal wanted their investors to feel what it was like to be a part of a hot young women's brand in 2001. By using a suede leather strip on the cover of the report and a strong marketing voice throughout the storyline, we were able to give the investors a pretty good idea what it felt like to be a part of the Wet Seal brand that year.
