Challenge
Extend the brand into a system for easy use for all seasons.
Client
Adobe
Services
Brand Coordination
Graphic Design
Production
Apparel Design
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Adobe’s Creative Jams is an event series where local thought leaders share a behind-the-scene peek into their processes and projects; meanwhile, teams compete in a tournament that puts their creative skills to the test using Adobe Creative Cloud.
System imagined.
Solution
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Adobe approached me to create a new entity and look to their already popular creative community. The team needed a system that they could use to implement at a moment's notice.
The Creative Jam logo was updated to include the word “Live” and with it, a visual branding system that could easily be implemented to any social media, event, or advertising need. In order to make the visual system stand out in social media and live on screen, a very fluid and “jammy” pattern was created to keep the energy flowing and colorful.