Challenge
How do you brand a typography program for fastidious designers?
Client
TypeEd
Services
Branding
Identity
Advertising
Apparel Design
Packaging
—
TypeEd brings the craft of typography back to design education. Their goal is to educate designers, students and practitioners on the fundamental skills of typography through lectures, training, and workshops. TypeEd helps designers build a typographic foundation to practice typesetting, improve the quality of communication, and preserve the integrity of design.
Offer a Mindset
Solution
As practicing designers for over 20 years we know that typography is the foundation in which graphic design is built on. For TypeEd, we wanted to help designers with not only the skills they need to handle type, but to also have a mindset and approach to any project that will also make them a more efficient and reliable employee.
A Loyal Following
Result
With the help of skilled professionals helping to educate students, TypeEd now has a place within the world typography community. By mentoring and coaching creative directors, marketing executives, art directors and designers of all kinds globally, TypeEd is bringing a fundamental necessity to the world of graphic design.